“Sponsorship is focused on advancement, predicated on power” (Foust-Cummings & Dirello, 2011)
The following is a summary of readings and thinking that I completed in the summer of 2017, as a directed study of sponsorship as an alternative to mentorship for promoting women into leadership positions in higher education.
Sponsoring vs. Mentoring
Both mentors and sponsors may provide advice, guidance, and feedback to the protege. They may also make introductions between the protege and their personal or professional networks.
A mentor-protege relationship is inwardly focused, aimed at improving the protege’s skills, knowledge and confidence in a specific context such as a new position or activity. The mentor may be a sounding board for the protege, may offer empathy/sympathy when things go wrong, and is generally supportive.
A sponsor-protege relationship is externally focused, aimed at promoting the protege into new roles or responsibilities. The assumption is that the protege is already skilled but needs more exposure to senior leadership. The sponsor advocates for the protege and provides “cover” and protection by staking their political capital on the protege.
In mentoring relationships, the protege drives the relationship by asking for help, and the mentor reciprocates by providing advice. The mentor invests time and energy, but not necessarily their reputation. As a result, the mentor does not expect a lot in return. Dissolving the relationship is relatively simple and usually happens when the protege outgrows the mentor.
In sponsoring relationships, the sponsor drives the relationship by advocating for and investing reputation/political capital in the protege, and the protege reciprocates by being loyal, trustworthy, and a high performer. The sponsor invests political capital as well as time and energy. As a result, the sponsor expects loyalty and high performance from the protege. Dissolving the relationship can be difficult and usually happens when the protege ceases being worthy.
Why is This Important for Women and Minorities?
- Continue to see a lack of women and minorities being promoted to higher levels.
- Possibly because of the double bind: women who do not advocate for themselves are not seen by senior leadership, and do not get promoted. Women who do advocate for themselves are seen in a negative light, and do not get promoted.
- Possibly because they do not see themselves in the senior leaders (especially when those leaders are men/white) and so do not try for promotions.
- In a Catalyst study, women who made their achievements known and nurtured their access to powerful leaders saw better career growth. (Carter & Silva, 2011)
- Women start behind men in rank and salary. Mentoring does not close the gap. Women who are mentored rise to the same level as men who are not mentored.
- “Men are paid for potential while women are paid for (proven performance)… Are men able to translate their human capital into greater pay for the potential they bring to the table, … whereas women must first demonstrate their abilities, achieving greater compensation growth only when their abilities are proven?” (Carter & Silva, 2011, p. 10).Men tend to get sponsors; women tend to get mentors.
- In various studies, a majority of women in CEO or other high level positions report having had a sponsor.
- Women’s mentors tend to be lower status than men’s mentors. This hurts promotion and salary growth. Women with sponsors at the same level as men get promoted at the same rate as men.
- Not many people have sponsors: 19% of men, 13% of women, 5% of minorities.
- May be skewed because of self-selection bias; men tend to sponsor men, and women tend to sponsor women.
- Minorities without sponsors are less content in careers and more likely to leave an organization quickly.
- Women are far more likely to be sponsoring women than are men (73% of female sponsors are sponsoring women; 30% of male sponsors are sponsoring women) (Dinolfo, silva, & Carter, 2012)
- This dispels the “queen bee” myth, that women are unlikely to support other women’s career advancement.
- Anxiety about perception that a senior man sponsoring a junior woman is actually a sexual affair may suppress sponsor-protege relationships. This is a real concern.
- IBM’s sponsorship program for women resulted in a promotion rate twice that of women who were not in the program.
What Does a Sponsor Do?
- Leverages their influence and political capital on behalf of the protege.
- Provides access to and advice about stretch opportunities that could help with career advancement.
- Talks positively about the protege in high-level and closed meetings.
- Ups the visibility of the protege among senior leaders.
- This can help to counter implicit bias, particularly for women and minorities.
- Publicly advocates for the protege in decisions about promotions or assignments.
- Makes connections with highly placed people in the sponsor’s network.
- Provides advice and feedback to the protege about executive presence and leadership identity.
- “People become leaders by internalizing a leadership identity and developing a sense of purpose.” (Ibarra, Ely, & Kolb, 2013)
- Executive presence: the gravitas (presence, including confidence, decisiveness, emotional intelligence, charisma, etc.), communication skills (tone, grammar, etc.), and appearance (clothing, hair/makeup, posture, etc.) of a person. This is closely tied to the perception of a person as a competent leader.
Selecting a Sponsor
- Relationship should be based on trust, honesty, communication, and commitment.
- The sponsor should not be a direct supervisor or (necessarily) in the direct hierarchical line.
- The sponsor should be roughly two levels higher in the hierarchy than the protege.
- Choose based on likelihood of effectiveness of advocacy and position within the organization.
- Do NOT choose based on friendship, affinity with leadership style. Looking for influence and placement in the hierarchy, not a friend.
- In a large organization, select two sponsors from different units within the organization, plus one from outside (such as the local community, the client base, or the professional/scholarly community) – this is the “2+1 Rule”. (Hewlett, 2013)
- More sponsors means a bigger network.
- Sponsor-protege relationships don’t scale well, so don’t over-commit.
- Protects the protege against a sponsor leaving or a relationship going bad.
- First do some self-reflection about career plan, career goals, strengths & skills you have, what you can offer to the sponsor, what you are trying to achieve. See Hewlett, 2013, pp. 62-63 for more recommendations.
- Also do some reflection on the organization, including structure, leaders, promotion-worthy activities/deliverables, where people tend to get “stuck.” See Hewlett, 2013, pp. 69-70 for more recommendations.
- Be visible to the potential sponsor: request a meeting to talk about career development (not to ask for a job), attend networking events/conferences and introduce yourself, offer help with collaborating on a project or other specific task. See Hewlett, 2013, pp. 93-94 for more recommendations.
- If the potential sponsor says no, ask for their help in identifying someone else appropriate.
Selecting a Protege
- Primary consideration: Are you willing to stake your reputation on this person?
- Be very careful about selecting a protege: only the most exceptional performers, who have promise to continue being exceptional.
- Select based on work ethic, skills, personal values.
- Be willing to let go of a protege if they fail.
Benefits of Being Sponsored
- Faster career progression, both in terms of salary and in rank.
- Increased network with senior leaders, particularly with the sponsor.
- Honest advice about executive presence & leadership skills/behaviors.
- Advice about developing skills for going after stretch goals,, as well as which to pursue.
- Increased visibility means new chances to shine.
- Competency is a socially constructed concept, based on visibility and preconditions of reputation. A sponsor influences both the visibility and the reputation of the protege.
- Internal promotions are more likely to improve women’s earning power than external moves (even with a promotion).
- People who have been sponsored are more likely to become sponsors.
Benefits of Being a Sponsor
- Learn new skills, information, corporate intelligence from the protege’s perspective. May help refresh interest in the job.
- Help to stay in touch with the organization at different levels than their own. Shows off the needs of the company, diversity & inclusion at different levels, etc.
- Get trusted feedback from the protege.
- Expands network with rising leaders, which increases status, reach & impact.
- This is expanded even more if the protege also becomes a sponsor to someone junior to them.
- Faster career progression, both in terms of salary and in rank.
- “Paying it forward pays off in the form of greater advancement and higher compensation.” (Dinolfo, silva, & Carter, 2012)
- “High potentials may see helping others, particularly those other than their direct reports, as part of their own advancement strategy within the organization. It can increase their visibility and create a followership that can serve the high potential well when focusing on rising within the organization.” (Dinolfo, Silva, & Carter, 2012)
- Sense of satisfaction, pride, and accomplishment in supporting someone else. Sense of “paying it back” for support received. This improves job and career satisfaction and commitment to the organization.
Benefits to the Organization
- “Successful leaders recognize that investing in talent development is crucial to business success.” (Dinolvo, Silva, & Carter, 2012, p. 1).
- More effective leadership at multiple levels.
- Increased career satisfaction/organizational commitment means lower turnover/better retention, decreased training/recruitment costs, better organizational loyalty.
- Higher team cohesion and efficiency.
- Improved organizational performance because of better overall employee identity and purpose.
Role & Responsibilities of the Protege
- Develop a career plan or diagnostic. Share it with the sponsor.
- Seek out opportunities, risky assignments, and other positions that up your visibility and capital, in order to attract the attention of potential sponsors.
- The sponsor may open the door to a new opportunity; it’s up to the protege to walk through it. Access does not guarantee success.
- Take advice and act on it/incorporate it. This shows you’re listening to and respect the sponsor.
- Follow through with projects. Continue to be the high performer that caught the sponsor’s attention in the first place. Be absolutely reliable. Go beyond the minimum.
- “The most successful proteges, for their part, recognize that sponsorship must be earned with performance and loyalty – not just once but continually.” (Hewlett, Marshall, & Sherbin, 2011).
- Start with a “yes” – but reserve that for the sponsor (and your boss), so that you do not get overcommitted to other requests.
- Maintain very good communication, especially when you’re in trouble and need help.
- Biggest complaint of sponsors is when proteges drop out of contact.
- Share successes with the sponsor.
- Bring solutions rather than problems to the sponsor.
- Be loyal to the sponsor, trust and be trustworthy. Promote the sponsor within the organization.
Role & Responsibilities of the Sponsor
- “The primary role of sponsors is not to develop their proteges but to try to place them in positions that maximize their talent.” (Paddison, 2013)
- Offer guidance to the protege on executive presence, leadership development, assignment/task selection. Helps the protege expand their leadership identity/self-efficacy.
- Advocate for the protege both publicly and in closed meetings. Introduce the protege to your professional network. Call in favors to support the protege.
Role & Responsibilities of the Organization
- Make sponsoring junior high-performers an expectation of senior leadership.
- Tie it to the mission, vision, and values. Make it a strategic focus.
- Reward senior leaders who do it well, with public recognition.
- Make sure sponsors select proteges that don’t necessarily look just like them – make sure male leaders and white leaders select women and minorities.
- Provide training to both senior and junior leaders on what sponsorship is.
- Provide training on career planning that includes sponsorship as a component.
- If there is a formal sponsorship program, make the goals clear, strategic, and transparent, be intentional in matching, coordinate efforts with direct supervisors, provide training for both parties, hold sponsors accountable for outcomes.
- Increase visibility of junior leaders by increasing diversity on committees & teams, supporting job rotation and leadership development programs.
- Form networking groups for women and minorities.
- Sponsorship support is only one part of supporting diversity in the leadership pipeline. Organizations also should focus on equity in performance evaluation, robust talent development, and succession planning.
References
Carter, N. M., & Silva, C. (2010). Mentoring: Necessary but insufficient for advancement. New York: Catalyst. Retrieved from: http://www.catalyst.org/system/files/Mentoring_Necessary_But_Insufficient_for_Advancement_Final_120610.pdf
Carter, N. M., & Silva, C. (2011). The myth of the ideal worker: Does doing all the right things really get women ahead? New York: Catalyst. Retrieved from: http://www.catalyst.org/system/files/The_Myth_of_the_Ideal_Worker_Does_Doing_All_the_Right_Things_Really_Get_Women_Ahead.pdf
Castellano, S. (2012). Sponsoring career success for minority workers. T+D, 66(11), 18. Retrieved from: https://www.td.org/Publications/Magazines/TD/TD-Archive/2012/11/Intelligence-Sponsoring-Career-Success-for-Minority-Workers
Create formal sponsorship programs to retain talented staff. Disability Compliance for Higher Education, 19(3), 8. doi:10.1002/tsr.20065/pdf
Dinolfo, S., Silva, C., & Carter, N. M. (2012). High potentials in the pipeline: Leaders pay it forward. New York: Catalyst. Retrieved from: http://www.catalyst.org/system/files/High_Potentials_In_the_Pipeline_Leaders_Pay_It_Forward.pdf
Foust-Cummings, H., & Dinolfo, S. (2011). Sponsoring Women to Success. New York: Catalyst. Retrieved from: http://www.catalyst.org/knowledge/sponsoring-women-success
Helms, M. M., Arfken, D. E., & Bellar, S. (2016). The importance of mentoring and sponsorship in women’s career development. SAM Advanced Management Journal, 81(3), 4-16.
Hewlett, S. A. (2013). Forget a Mentor, Find a Sponsor: The New Way to Fast-track Your Career. Boston: Harvard Business Review Press.
Hewlett, S. A., Marshall, M., & Sherbin, L. (2011). The relationship you need to get right. Harvard Business Review, 89(10), 131-134. Retrieved from: https://hbr.org/2011/10/the-relationship-you-need-to-get-right
Ibarra, H., Carter, N. M., Silva, C. (2010?). Why men still get more promotions than women. Harvard Business Review, 88(9), 80-85. Retrieved from: https://hbr.org/2010/09/why-men-still-get-more-promotions-than-women
Ibarra, H., Ely, R., & Kolb, D. (2013). Women rising: The unseen barriers. Harvard Business Review, 91(9), 60-67. Retrieved from: https://hbr.org/2013/09/women-rising-the-unseen-barriers
IBM: Technical Women’s Pipeline Project. training Top 10 Hall of Fame: Outstanding training initiatives. training, 52(3), 60. Retrieved from: https://trainingmag.com/trgmag-article/top-10-hall-fame-outstanding-training-initiatives-mayjune-2015
Paddison, D. (2013). Guided sponsorship: The ultimate tool for internal talent sourcing. Leader to Leader, 2013(67), 13-18. doi: 10.1002/ltl.20056/pdf
Sexton, D. W., Lemak, C. H., & Wainio, J. A. (2014). Career inflection points of women who successfully achieved the hospital CEO position. Journal of Healthcare Management, 59(5), 367-383.
White, S. L. (2012). Where mentoring ends and sponsorship begins. Woman Advocate, 17(2), 23-26. Retrieved from: https://www.americanbar.org/publications/litigation-committees/woman-advocate/articles/2012/where-mentoring-ends-and-sponsorship-begins.html
Notes from all of the readings are in two published pages via Google:
- Notes, quotations, and citations for articles, reports, etc. [Google sheet]
- Notes and quotations for the book Forget a Mentor, Find a Sponsor [Google doc]